With a web presence, you have one single opportunity to make an impression, gain the consumer confidence, and acquaint them with your wares or services. A weighty responsibility for anyone desiring to establish a web site which will accomplish all of this and still be professional, yet, relaxing and inviting.

Realizing the existence of such a tiny window of opportunity, the necessity of procuring the right design for you and your company is clearly of vital importance.

ESP has broken this monumental task into three sub-components in order to effectively address a project of this import.

A.) The IMPRESSION: As mentioned above; you have one chance...that is all. If a visitor does not find your site visually appealing, they will not tarry long enough to see what it is that you have to offer.

Studies have proven that an unappealing site keeps a visitor for approximately 4-5 seconds before they move on to another site.

B.) The CONTENT: Clear, Concise, Pertinent, yet - Interesting, content. Arranged in an easy to read manner. Your most important content should be straightforward and within sight when a visitor enters your site.

Many factors can interfere with your content being read. A site that is too complex; lengthy downloading times; an overwhelming number of graphics; bells and whistles that do not work properly, or, which work at inappropriate times.

When someone visits your site, they do not want to be bogged down or have to wait for elements which have nothing to do with why they have come to your site in the first place. They do not want to have to search your pages for pertinent information.

C.) The FUNCTIONALITY: Alas, how many times does a site fail to load at all! Unless the server is experiencing some major difficulties, the fault usually lies with the developer of the site. Necessary files are mislocated or improperly linked; shoddy coding practices, not enough care given to testing the site.

There is nothing more frustrating on the Internet than to go to a site which, if it loads at all, is populated with Little Red X's, Java Errors, Dead Links and Error 404's for links that aren't dead!

Simple and Effective Navigation is a must! Visitors do not relish the feeling of being 'trapped' on a page of a web site, or, to have to cycle their way through the Back Button to get to a specific page, to which, they wish to return. Further research demonstrates that a visitor feeling trapped - no navigation close at hand - and no fast and convenient way to get either, back to your Home page, or, to another page of interest to them, will find, and use, the quickest way to leave your site.

Another essential element, which is too often discounted or over-looked, is the need for an area of Visitor Feedback. Everyone has an opinion on just about every thing and your web site is no exception. Visitors have definite feelings about your site's design and content, your product(s) and the overall presentation. They may have questions or suggestions, a comment or a complaint. Positive, negative or otherwise, this is valuable information, from which, you may learn much.

In order to continue providing the type of content which will keep visitors returning to your site, you first have to realize what those provisions are. There is no better source than the visitors themselves. This is the reason that we encourage an area of your site to be devoted to those who will share their impressions and wishes, as well as, their disappointments and complaints, about your site. Through this interaction, we learn, not only what we are doing correctly, but what we are doing, either incorrectly, or not at all.

If you engage a web site designer who sincerely has the success of your site as the central focus of the design project, they will be well aware of all of these needs and issues, as well as, many more ways to do their part in making your site as successful as possible. You will find just such dedicated designers at ESP Concepts.

If you feel that Customer Service and Satisfaction are things of the past, we implore you to become familiar with our company. Words are cheap when it comes to attempting to convince someone to invest in the services of others. We are more than prepared to prove our claims of Unexcelled Service, Attention to Detail and Guaranteed Customer Satisfaction.

Please, consider employing our firm for your next design project. With ESP on your team, you can rest assured that your project's success is our number one priority.

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Thank you for your time and consideration!

Owners and Staff
ESP Concepts